Wella Pure Perfection Permanent Cream Ammonia Free ...

Wella Pure Perfection 60ml

Wella Professionals Pure Perfection is an ammonia-free permanent hair colour line featuring a supercharged Metal Purifier. It delivers up to 100% grey coverage across 30 intermixable shades while reducing visible signs of damage to improve shine, smoothness, and nourishment.

Features

• 0% Formula Standard: Free from ammonia, mineral oil, PPD/PTD, and added fragrance.*
• Metal Science: Built-in supercharged Metal Purifier controls oxidative stress and manages metals like iron during colouring.
• Hair Health Benefits: Clinically proven to provide +55% more shine, +45% more smoothness, and a +42% more nourished look compared to untreated hair.
• Comfort & Use: Dermatologically tested for sensitive skin and designed to rinse out easily in a single shampooing step
• Available in 30 shades

Pure Perfection should be mixed 1:1 with Welloxon Perfect 4%, 6%, 9% and 12%. 1:2 with 1.9%.

*Do not use if a PPD/PTD allergy is known, as a severe reaction may still occur.