{"title":"Pure","description":"\u003cp\u003ePure hair care — clean, considered formulas.\u003c\/p\u003e","products":[{"product_id":"saryna-key-pure-african-shae-conditioner-2000ml","title":"Saryna Key Pure African Shae Conditioner 2000ml","description":"\u003cspan data-mce-fragment=\"1\"\u003eFor dry, brittle and damaged hair. The Damage Repair category has the largest concentration of Shea Butter and works to bring chemically treated, fried and dry hair back to life.\u003c\/span\u003e","brand":"Hair Beauty Mart","offers":[{"title":"Default Title","offer_id":37294401290398,"sku":"","price":79.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0494\/7735\/3630\/products\/6.jpg?v=1619595687"},{"product_id":"shea-natural-keratin-pure-african-shea-oil-10ml","title":"saryna key Shea Natural Keratin - Pure African Shea Oil 10ml","description":"\u003ch5 data-mce-fragment=\"1\"\u003eFor dry, brittle and damaged hair. 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The unique formula is lightweight and absorbs quickly.\u003c\/h5\u003e","brand":"Hair Beauty Mart","offers":[{"title":"Default Title","offer_id":37296081076382,"sku":"","price":8.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0494\/7735\/3630\/products\/31L7cQ_hFwL._AC_SY400.jpg?v=1619595688"},{"product_id":"pure-precious-shampoo-300-ml","title":"PURE PRECIOUS SHAMPOO ORGANIC VEGAN 300 ML","description":"\u003cp\u003ePure Precious Shampoo repairs and replenishes all hair types.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnique blend of argan oil, shea butter and mongongo oil repairs and replenishes hair fatigued by natural elements, regular chemical treatments or frequent heat styling.\u003c\/li\u003e\n\u003cli\u003eExclusive Pure Complex™ (100% organic extracts) rejuvenates and restores healthy moisture balance to hair and scalp.\u003c\/li\u003e\n\u003cli\u003eEnriched with selective treatment oil to provide softer, smoother, silkier feeling hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePure hair care range of shampoos are balanced by nature to nurture all hair types. All products in the range contain a unique blend of naturally derived organic extracts.\u003c\/p\u003e","brand":"Hair Beauty Mart","offers":[{"title":"Default Title","offer_id":44375416111262,"sku":"","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0494\/7735\/3630\/files\/precious_shampoo.webp?v=1728960645"},{"product_id":"pure-precious-conditioner-organic-vegan-300-ml","title":"PURE PRECIOUS CONDITIONER ORGANIC VEGAN 300 ML","description":"\u003cp\u003ePure Precious Conditioner repairs and replenishes all hair types.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnique blend of argan oil, shea butter and mongongo oil repairs and replenishes hair fatigued by natural elements, regular chemical treatments or frequent heat styling.\u003c\/li\u003e\n\u003cli\u003eExclusive Pure Complex™ (100% organic extracts) rejuvenates and restores healthy moisture balance to hair and scalp.\u003c\/li\u003e\n\u003cli\u003eEnriched with selective treatment oil to provide softer, smoother, silkier feeling hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePure hair care range of conditioners are balanced by nature to nurture all hair types. All products in the range contain a unique blend of naturally derived organic extracts.\u003c\/p\u003e","brand":"Hair Beauty Mart","offers":[{"title":"Default Title","offer_id":44375424106654,"sku":"","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0494\/7735\/3630\/files\/precious_cON.webp?v=1728960845"},{"product_id":"pure-uplift-volume-shampoo-organic-vegan-300-ml","title":"PURE UPLIFT VOLUME SHAMPOO ORGANIC VEGAN 300 ML","description":"\u003cp\u003ePure Up-Lift Volume Shampoo revitalises and thickens fine\/ fragile hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBlended with buriti, tumeric and sunflower oil and exclusive Pure Complex™ to make fine hair come alive. High in beta-carotene for shiny, thick hair and healthy scalp.\u003c\/li\u003e\n\u003cli\u003e Exclusive Pure Complex™ (100% organic extracts) rejuvenates and restores healthy moisture balance to hair and scalp.\u003c\/li\u003e\n\u003cli\u003eBuriti oil contains revitalising Omega 6 oil which acts as a natural silicone replacement promoting intense hair nutrition, softness and shine.\u003c\/li\u003e\n\u003cli\u003eSunflower oil is light and easily penetrates deep into the hair shaft and scalp. It also contains anti-oxidant properties responsible for preventing early hair loss.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePure hair care range of conditioners are balanced by nature to nurture all hair types. All products in the range contain a unique blend of naturally derived organic extracts.\u003c\/p\u003e","brand":"Hair Beauty Mart","offers":[{"title":"Default Title","offer_id":44375462936734,"sku":"","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0494\/7735\/3630\/files\/uplift_volume_s_300-892088.webp?v=1728961702"},{"product_id":"pure-up-lift-volume-conditioner-organic-vegan-300-ml","title":"PURE UP LIFT VOLUME CONDITIONER ORGANIC VEGAN 300 ML","description":"\u003cp\u003ePure Up-Lift Volume Conditioner revitalises and thickens fine\/ fragile hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBlended with buriti, tumeric and sunflower oil and exclusive Pure Complex™ to make fine hair come alive. High in beta-carotene for shiny, thick hair and healthy scalp.\u003c\/li\u003e\n\u003cli\u003e Exclusive Pure Complex™ (100% organic extracts) rejuvenates and restores healthy moisture balance to hair and scalp.\u003c\/li\u003e\n\u003cli\u003eBuriti oil contains revitalising Omega 6 oil which acts as a natural silicone replacement promoting intense hair nutrition, softness and shine.\u003c\/li\u003e\n\u003cli\u003eSunflower oil is light and easily penetrates deep into the hair shaft and scalp. It also contains anti-oxidant properties responsible for preventing early hair loss.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePure hair care range of conditioners are balanced by nature to nurture all hair types. All products in the range contain a unique blend of naturally derived organic extracts.\u003c\/p\u003e","brand":"Hair Beauty Mart","offers":[{"title":"Default Title","offer_id":44375471882398,"sku":"","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0494\/7735\/3630\/files\/uplift_volume_c_300-117328.webp?v=1728962162"},{"product_id":"pure-fusion-complex-shampoo-organic-vegan-300-ml","title":"PURE FUSION COMPLEX SHAMPOO ORGANIC VEGAN 300 ML","description":"\u003cp\u003ePure Fusion Complex Shampoo is developed with 'Bond Cure' technology to protect the bonds against initial breakage and repairs broken bonds from severe damage caused by bleaching, over processing and extreme heat flat irons. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFusion Complex Shampoo r\u003c\/span\u003eepairs split ends to d-frizz, smooth and make hair more manageable.\u003c\/p\u003e","brand":"Hair Beauty Mart","offers":[{"title":"Default Title","offer_id":44375478435998,"sku":"","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0494\/7735\/3630\/files\/Fusion_Complex_Shampoo_300ml-379443.webp?v=1728962289"},{"product_id":"pure-fusion-complex-conditioner-organic-vegan-300-ml","title":"PURE FUSION COMPLEX CONDITIONER ORGANIC VEGAN 300 ML","description":"\u003cp\u003ePure Fusion Complex Conditioner is developed with 'Bond Cure' technology to protect the bonds against initial breakage and repairs broken bonds from severe damage caused by bleaching, over processing and extreme heat flat irons. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFusion Complex Conditioner r\u003c\/span\u003eepairs split ends to d-frizz, smooth and make hair more manageable.\u003c\/p\u003e","brand":"Hair Beauty Mart","offers":[{"title":"Default Title","offer_id":44375480828062,"sku":"","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0494\/7735\/3630\/files\/Fusion_Complex_Conditioner_300ml-341275.webp?v=1728962560"},{"product_id":"pure-colour-angel-conditioner-organic-vegan-300ml","title":"PURE COLOUR ANGEL CONDITIONER  ORGANIC VEGAN 300ML","description":"\u003cp\u003ePure colour angel Conditioner is an anti-ageing colour fade defence in all coloured hair. Sulphate and paraben free, has a unique blend of Shea Butter, Acai Oil and Pearl Nacre moisturises, repairs and softens fragile, coloured hair while the exclusive Pure complex (100% organic extracts) locks in colour. 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Miracle healing powers of Argan Oil and Shea Butter blend restores moisture, softens and strengthens all hair types. Exclusive Pure complex™ (100% organic extracts) rejuvenates and restores healthy moisture balance to hair and scalp. Enriched with selective treatment oils, enhances smooth silky feel for softer, healthier hair\u003c\/span\u003e\u003c\/p\u003e","brand":"Hair Beauty Mart","offers":[{"title":"Default Title","offer_id":44390744719518,"sku":"","price":32.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0494\/7735\/3630\/files\/sacred_mask__65293.jpg?v=1729131872"},{"product_id":"pure-miracle-mask-organic-vegan","title":"PURE MIRACLE MASK ORGANIC VEGAN","description":"\u003cp\u003e\u003cspan\u003eAn intense treatment to reinforce the hair fibre starting at the cortex while maintaining flexibility and nourishment for the hair. 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